DESCRIPTION
What is Dolce Gusto?
Dolce Gusto is a coffee capsule system from Nestlé. It provides a variety of coffee which can be bought in supermarkets and online. In this case, we redesigned the subscription process on the mobile app.
PROCESS
Design process
This project was a team effort made by four very skilled individuals training to be UX/UI designers.
PERSONA
hi, I'm 30 years old and I currently live in Lisbon. I work as a UX lead researcher. I do enjoy when technology proposes new challenges. I also absolutely love life hacks!
HABITS
- Purchase organic ingredients and sustainable products.
- Online shopping.
- To cook.
CHALLENGES
- Find products compatible with her standards and lifestyle.
- Money manage.
- Find time for herself.
UX DESIGN
User Journey
UX DESIGN
App Map
Upon analysing the app architecture, we made some alterations in order to improve the user experience.
It was understood there was a lack of hierarchy in the previous version, that was reframed in the new one.
We wanted users to have an intuitive and simple interaction.
UX DESIGN
User flow
The next step was to create a user flow that demonstrated the process from the beginning to the end.
UI DESIGN
Wireframes
Wireframes are the best way to start prototyping the final layout. They were also extremely useful to makes us understand the project flaws.
UI DESIGN
Visual design
We opted to design a clearer layout than the existent one, however maintaining the same colour palette. Regarding typography, we decided to go to a minimalist font paring.
Typography
Subscription process
1ST LEVEL
The user goes into her profile to reach her subscription page. If there's none yet, she can purchase a new one,
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Once on the subscription page she can choose her schedule and the type of coffee she would like to receive. In this case, she decided to receive every two weeks 3 packs of caramel espresso.
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2ND LEVEL
3RD LEVEL
At the end, she is able to confirm her order and process to pay. After she types her delivery address she cal also choose if she would like to recycle the capsules.
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THANK YOU FOR WATCHING!
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