About
Me

Designing homes that shape how people live, move, and interact within a space, fascinated me back then. And it still does! The deep relationship between design and human behavior continues to drive my work today. Whether shaping physical environments or digital ones, my focus has always been on how people experience the world around them and how thoughtful design can make that experience clearer, more intuitive, and more meaningful.

 

Over time, that curiosity led me to the automotive industry, where I’ve been designing in-car digital experiences that merge the physical and virtual—spaces that move with us. It’s here that I learned to translate complexity into simplicity, to align cross-functional teams around shared goals, and to design not just for aesthetics, but for purpose and impact.

 

At the core digital experience design is system thinking: understanding how every element contributes to the whole. That mindset naturally aligns with domains like enterprise tools, where complexity is high and clarity is essential. My strength lies in uncovering user needs through research, collaborating closely across disciplines, and bringing abstract ideas to life through precise, scalable design systems.

 

I’m especially drawn to work that sits at the intersection of data, technology, and behavior—where design plays a strategic role in making tools more human, more accessible, and more impactful.