Sheer driving pleasure.
"Shaping future mobility by staying one step ahead is key to our company philosophy – and it’s the reason we work tirelessly to find progressive solutions for the challenges of tomorrow, today. Innovation is built into the foundation of our company, the driving force behind every idea. Our partnerships and cross-sector collaborations, both within the automotive industry and beyond, make us a pioneer in innovation."
MY ROLE
Designing experiences
"The Neue Klasse stands for the ongoing further development of the entire company: in production, in factory planning, and in the use of new materials and processes. A new model generation is planned that is characterised by digitalisation, electrification and circularity as well as a new design language. It is the redefinition of the BMW brand – and at the same time more BMW than ever before."